Breaking the barriers to achieve full data-driven insights potential – Europe
To create truly relevant and competitive campaigns, marketers need at-their-fingertips access to current data-driven insights on their audience and markets. But research with over 200 CMOs across Europe shows that many feel that they are being held back from achieving their team’s full data insights potential due to certain barriers. These range from their ability […]
Demonstrating value to drive volume
The global economy’s rocky recovery continues as brands, retailers and consumers begin to look ahead to 2024. After a year when world economic growth stagnated, 2024 is predicted to continue this slow and steady upward trajectory. Inflation has cooled significantly after its recent peak in 2022 but remains far above the 2% central banks would […]
A Day in the Life of a Software Engineer at GfK Malaysia
In the first of our “Day in the Life” series, we have a glimpse into the daily routine of Khee Siang Bee, an enthusiastic Software Engineer at GfK’s Kuala Lumpur office. Khee Siang brings a wealth of experience and a genuine passion for all things tech to the dynamic GfK team. From debugging challenges to […]